Hoodzpah is a Southern California-based brand identity and type design studio founded in 2011 by twin sisters Amy and Jennifer Hood. The studio specializes in creating bold, personality-driven designs across various mediums, including branding, typography, and illustration.​ Hoodzpah has developed several distinctive custom typefaces, including Palm Canyon Drive, Beale, Redondo Ave, and Beverly Drive. In addition to type design, the studio has led notable brand identity projects, such as Disney’s Young Woman and the Sea movie title treatments and the rebranding of Industrial Light & Magic (ILM). Their diverse client roster includes high-profile names like Google, Disney, Facebook, 20th Century Fox, Nike, Red Bull, The Athletic, and Target.